Ilsa’s mother Sandie has lung cancer. It could just as easily be your friend, mother, brother or neighbour. Let’s start giving lung cancer a fair go.

“I didn’t know your mum smoked” – is the first thing Ilsa hears when she tells people her mum has lung cancer. For Ilsa, this campaign is an important part of spreading the awareness around the disease and stopping the judgement.

You customise your conversations or your sentences around avoiding saying it’s lung cancer. That’s a preventative because people straight away assume that it’s something she’s done to herself and it’s self-inflicted. But it’s obviously not.
— Isla

Lung Foundation Australia needs your support to change the landscape of lung cancer by funding for research and better treatment options, and campaigning against the stigma that acts as a barrier to action.